BALLZI
Website and ecommerce work for a patent-pending novelty measuring instrument.
SIDE HUSTLES / BREA, CALIFORNIA
I make things.
Brands, products, places, bikes, websites—and the side projects that became real things. LexiLoo is the record.
See what I’ve builtSelected work
Things I’ve built
Businesses, products, brands, places, motorcycles, and experiments. Some worked. Some changed direction. All of them left evidence.
Born Loser U.S.A.
A new chapter for an original motorcycle-culture label with real roots.
La Vida Cocina
A Carbon Canyon food concept centered on tacos, pop-ups and shared tables.
Olinda Burger
A rural-oasis burger spot serving fresh-cooked burgers in Carbon Canyon.
Carbon Canyon Coffee Co.
A roadhouse-style café where coffee, community, motorsports and the open road meet.
Smile Grabber
Website and ecommerce work for the original spring-loaded board rack.
Zero Hour Motorcycle Products
Fitment-first Harley parts for riders who would rather do the job once.
Currently
Still in motion.
@seandel Bike Portfolio
BALLZI
Website and ecommerce work for a patent-pending novelty measuring instrument.
Born Loser U.S.A.
A new chapter for an original motorcycle-culture label with real roots.
La Vida Cocina
A Carbon Canyon food concept centered on tacos, pop-ups and shared tables.
Recent evidence
From the archive
The launches, tests, builds, openings, photos, and questionable ideas underneath the polished project pages.
The day job
A real career behind the side projects.
Currently VP of Marketing / R&D at Tolemar Manufacturing. Previously Race Team Manager at Saddlemen Race Development, Marketing Director at Bitubo USA, and responsible for managing brands at Performance Machine.
Professional background