LexiLoo is where I keep the side hustles—the products, businesses, bikes, websites, and odd ideas that keep getting built after hours.
These are not résumé case studies. They are the working record of experiments that became products, places, brands, and sometimes actual businesses.
Side projects
Current and recent work includes BALLZI, Zero Hour Motorcycle Products, Smile Grabber, Carbon Canyon Coffee Co., Olinda Burger, La Vida Cocina, and the new chapter of Born Loser U.S.A. The archive also holds motorcycle builds, photography, Aero Discs, Drone Flow, Cars & Coffee, and the projects that connected one chapter to the next.
Professional background
- Currently: VP of Marketing / R&D at Tolemar Manufacturing
- Previously: Race Team Manager at Saddlemen Race Development
- Earlier: Marketing Director at Bitubo USA
- Before that: Managed brands at Performance Machine
Instagram: @seandel